The Ozone Project, the transparent and brand safe platform for programmatic advertising, has today announced its partnership with OpenX, a leading independent advertising exchange, as Ozone Audience’s self-service partner.
The partnership will see Ozone Audience’s segments made available to buyers via OpenX deals, giving brands and buyers’ greater control of their buying whilst diversifying the demand Ozone delivers to its publishers.
Launched by Guardian News & Media, News UK, The Telegraph and Reach PLC, the company’s Ozone Audience platform reaches more than 42 million people in brand safe, premium environments across the UK’s most trusted publishers.
Partnering with a leading technology provider known for exceptional quality and technology, like OpenX, has enabled Ozone to expand the number of premium buyers that can access the company’s inventory by creating a scaled marketplace that aligns with two of the company’s core values – quality and trust.
OpenX had been operating as a closed-test partner for Ozone Platform since September. The collaboration underlines The Ozone Project’s commitment to provide brands and buyers with ready access to the largest collection of consented first-party audience data through a single buying point.
Danny Spears, commercial director, The Ozone Project, said: “Whilst buy-side programmatic technology has given brands’ and buyers’ access to incredible scale, a consequence has been that ad spend has been diverted away from quality publishers’ audiences and into the long-tail of the web. Ozone Audience’s partnership with OpenX now makes it possible for programmatic buyers to access quality audiences at unparalleled scale in trusted environments. It also underlines our commitment to helping our premium publishers increase their monetisation by providing them with truly incremental programmatic demand.”
Richard Ottoy, VP of publisher development, EMEA, OpenX said: “Helping publishers better monetise their inventory has always been key to our business at OpenX and we’re thrilled to be working with The Ozone Project to offer yet another way to connect premium publishers with the advertisers that value their audiences most. Beyond creating a trusted marketplace for publishers and buyers, this partnership presents an important opportunity to highlight the true value of audiences across the open web by leveraging Ozone’s collection of consented first-party audience data — an added benefit that we believe advertisers have been looking for and that will result in publishers capturing more of the revenue they deserve.”
About The Ozone Project
The Ozone Project is the only transparent and brand-safe platform in the UK for programmatic advertising, offering advertisers direct access to an audience of more than 42 million people in premium environments across the UK’s most trusted publishers.
Formed by Guardian News & Media, News UK, The Telegraph and Reach PLC, The Ozone Project is challenging the rules of engagement within digital advertising, and bringing the trusted web to the open web.
About OpenX
A leading independent advertising exchange, that says “nobody knows the Open Web like we do,” OpenX makes the efficient people-based marketing experience of the walled gardens available to all marketers and publishers across the open web. OpenX works with more than 34,000 advertisers and thousands of the most popular websites and mobile apps across every screen and device globally, reaching every digitally addressable adult in the US. That’s the Power of Open™.
