NATIONAL and local newspapers’ digital advertising, driven by a surge in mobile, grew at the fastest rate of all media last year, according to statistics published by the Advertising Association/Warc this week.
The data showed that digital advertising for local newspapers grew 24.7 per cent and national newspapers by 16.4 per cent – ahead of other individual media sectors measured by the AA. Mobile, which grew at a rate of 58.9 per cent, includes digital revenues from newsbrands, magazine brands, broadcaster VOD and radio.
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