Group brand director at Aviva Jan Gooding is joining the Publishers Audience Measurement Company(PAMCo) as the new chair of the organisation, it has been announced.
As chair, Jan will be responsible for overseeing the strategic thinking of the board of directors and will work alongside the organisation’s chief executive, Simon Redican, and the PAMCo team.
Jan, pictured, who is also chair of the LGBT equality charity Stonewall, has more than 30 years’ experience in the marketing and advertising industry.
As part of further developments within the organisation, PAMCo has also announced the appointment of Ipsos MORI as its chosen provider for the published media industry’s new audience measurement service.
The announcement follows a detailed review of research suppliers that has been carried out throughout 2015. PAMCo will take responsibility for managing NRS audience estimates, until data from the new service comes fully on-stream in 2017.
Mr Redican said: “Jan’s appointment will really help PAMCo to land the benefits that the new system offers to the published media sector, agencies and the all-important advertisers.
“Ipsos MORI impressed stakeholders by proposing a brand new methodology which has been designed for the 21st Century. It will transform the way published media audiences can be planned, bought and sold. For the first time, buyers and sellers can look at total de-duplicated reach across publisher platforms and transact on this information.”
Ipsos MORI has developed a new measurement approach, in partnership with comScore, which includes a 5,000 strong digital panel, supplementing 35,000 face-to-face interviews. The panel will deliver single-source data on participants’ reading behaviour across all digital platforms, this will provide direct observations on print and digital duplication for the first time, delivering better estimates of publishers’ overall brand reach.
The new system will allow for regular bi-monthly data releases, via a modern interface, with the first data being released in 2017.
Jan Gooding said: “I am thrilled to be joining PAMCo at what is an incredibly exciting time for the industry. PAMCo is making the biggest change in more than 60 years to the measurement of audiences for newsbrands and magazine media, delivering a new approach to audience measurement which fully reflects today’s multi-platform media landscape.”
Rufus Olins, chief executive at Newsworks and PAMCo’s interim chair since April, says:“Jan is hugely capable and highly respected, both as a senior client and as chair of Stonewall. I’m really delighted that she will bring her experience and good judgement to the role of chair of PAMCo. She is ideally equipped to put the new organisation and its ground-breaking research on the map.’’
