Guardian commercial team Guardian Labs and Direct Line are launching an online hub called Fixology which offers advice on everyday problems.
Running for four months, branded content is hosted on the Fixology microsite linked to www.theguardian.com where experts offer advice on motors, travel, home, food and pets. Content includes how-to videos and live Q&A sessions.
Guardian Labs managing director Anna Watkins said: “This is a fantastic collaboration between Direct Line, MediaCom and Guardian Labs that puts readers at the heart of the campaign.
“It offers a great opportunity for people to interact with experts and gain practical advice for their day-to-day lives. I’m incredibly excited to see this idea come to life through Guardian Labs.”
